The dominant paradigm for training large reasoning models starts with pre-training using next-token prediction loss on vast amounts of data. Reinforcement learning, while powerful in scaling reasoning, is introduced only as the very last phase of post-training, preceded by supervised fine-tuning. While dominant, is this an optimal way of training? In this paper, we present RLP, an information-driven reinforcement pretraining objective, that brings the core spirit of reinforcement learning -- exploration -- to the last phase of pretraining.